Privacy Policy

Last Updated: 20 October 2026

1. Introduction

Mumu Goods is an international online store operated by Migitec Ltd, a company registered in England and Wales. This Privacy Policy explains how we collect, use, share and protect your personal data when you browse our website, create an account, place or manage an order, contact our support team, sign up for marketing, take part in promotions or surveys, post reviews or otherwise interact with us.

We process personal data in line with the UK General Data Protection Regulation (UK GDPR), the UK Data Protection Act 2018 and, where applicable, the EU General Data Protection Regulation (EU GDPR) and the data protection laws of the country where you live. By using our website, you confirm that you have read this Privacy Policy.

2. Who We Are

Migitec Ltd, trading as Mumu Goods, is the data controller of your personal data. This means we decide why and how your personal data is processed.

Company Name: Migitec Ltd
Trading Name: Mumu Goods
Company Number: 15267203
Registered Address: 203, 5300 Lakeside, Cheadle, England, SK8 3GP
Privacy contact: [email protected]

3. European Union Representative

If we are required by EU law to appoint a representative in the European Union, we will publish their details on this page. Until then, please send all privacy questions and requests to [email protected].

4. Personal Information We Collect

The information we collect depends on how you use our website.

4.1 Identity and Contact Information

Full name, billing and delivery addresses, email address, phone number, country and postcode, and any username or customer ID.

4.2 Order and Transaction Information

Products purchased, order number and value, discount codes used, payment method chosen, payment status, shipping charges, tax and customs details, order history, and any returns, refunds, cancellations or disputes.

4.3 Payment Information

Payments are processed by our payment providers, who may process your card details, billing information, bank or wallet details, authentication data and fraud-check data. We do not store your full card number. We may receive the last four digits of your card, the card type, payment status, transaction reference, billing address and fraud-risk results. Payment providers handle your data under their own privacy policies.

4.4 Shipping and Delivery Information

Recipient name, delivery address, phone number, email address, tracking numbers, courier details, delivery status, customs declarations, proof of delivery, delivery instructions and records of failed or disputed deliveries. Because our products are usually shipped from China, the information needed to ship your order is shared with our suppliers, fulfilment centres, YunExpress, customs agents and local couriers in your country. We do not share any other personal data with our partners in China.

4.5 Account Information

If you create an account: login details, encrypted password, saved addresses, wishlist, cart contents, order history, communication preferences and account settings. Please keep your login details private.

4.6 Communications

The content of your messages, emails, WhatsApp messages, live chat logs, support tickets, complaints, photos or videos of damaged or faulty products, social media messages and call notes where applicable.

4.7 Technical and Device Information

IP address, browser type, device type, operating system, language, time zone, referring website, pages viewed, visit times and duration, click activity, approximate location based on IP address, and error, security and performance data.

4.8 Marketing Preferences

Subscription status, marketing choices, product interests, responses to promotions and surveys, interactions with our ads, cookie and consent settings, and unsubscribe requests.

4.9 Reviews and User Content

Display name, rating or review text, uploaded photos or videos, product information and submission date. Please do not share sensitive personal information in public reviews.

4.10 Fraud Prevention and Security Information

IP addresses, failed payment attempts, account access logs, device identifiers, transaction patterns, fraud scores, chargeback records and evidence of suspected misuse or breaches of our policies.

5. How We Collect Personal Information

Directly from you: when you place an order, create an account, contact support, request a return or refund, subscribe to marketing, review a product, or complete a form or survey.
Automatically: through technical, device, cookie and usage data when you browse our website.
From third parties: payment processors, fraud prevention services, shipping and logistics companies, YunExpress and local delivery partners, suppliers and fulfilment centres, analytics and advertising platforms, customer support providers, social media platforms and public or customs authorities.

6. How and Why We Use Personal Information

We only process personal data where we have a lawful basis for each purpose.

6.1 Processing Orders and Deliveries

To confirm orders, take payment, arrange fulfilment, shipping and tracking, send order updates, handle customs, and manage cancellations, returns and refunds. Legal basis: performance of a contract and compliance with legal obligations.

6.2 Managing Accounts

To create and maintain your account, save your preferences and addresses, show your order history, keep your account secure and provide related services. Legal basis: performance of a contract and our legitimate interest in providing an efficient customer experience.

6.3 Customer Support

To answer questions, resolve complaints, investigate delivery problems, handle damaged or incorrect items, process returns and refunds, and provide after-sales support. Legal basis: performance of a contract and our legitimate interest in good service and dispute resolution.

6.4 Fraud Prevention and Security

To detect fraudulent orders, prevent account misuse, protect our website and customers, investigate incidents, enforce our terms and prevent unauthorised access. Legal basis: legitimate interests and compliance with legal obligations.

6.5 Legal Obligations

To meet accounting and tax rules, customs and import rules, consumer protection laws, court orders, regulatory duties, law enforcement requests and record-keeping requirements. Legal basis: compliance with legal obligations.

6.6 Improving Our Website and Services

To analyse website, transaction and support data so we can improve performance, understand customer behaviour, improve product listings, develop new features, fix technical problems, measure customer satisfaction and improve our product range and delivery. Legal basis: legitimate interests, and your consent for analytics cookies where required.

6.7 Marketing

To send product news, discounts, campaigns, abandoned cart reminders, new product announcements and surveys, where the law allows. Legal basis: your consent, or our legitimate interests where the law allows marketing without consent (for example, to existing customers about similar products).

You can opt out at any time using the unsubscribe link in our emails, your account settings or by contacting us. Opting out does not stop essential messages about your orders, account, security, returns or legal notices.

6.8 Legal Claims

To use our records to establish, exercise or defend legal claims and to resolve disputes. Legal basis: legitimate interests and compliance with legal obligations.

7. Cookies and Similar Technologies

We use cookies, pixels, local storage and similar technologies to keep our website working, remember your cart, keep you logged in, remember your language and currency, prevent fraud, measure performance, understand how visitors use our website, personalise content and measure the effectiveness of our ads.

Essential cookies support checkout, login security, the shopping cart, payments and fraud prevention. Where the law allows, we use them without asking for consent.
Analytics and advertising cookies are only used where the law allows and, where required, only after you give consent.

You can change your cookie preferences at any time through the cookie banner or your browser settings.

8. Who We Share Personal Information With

We only share personal data where it is needed to run our business.

8.1 Suppliers and Fulfilment Centres

Our suppliers and fulfilment centres in China receive only the information needed to ship your order: recipient name, delivery address, phone number, the products ordered and delivery instructions. They may use this information only to pack and ship your order and for no other purpose. We do not share your payment details, account information, order history, communications or marketing data with them.

8.2 Shipping and Logistics Providers

YunExpress, international carriers, customs agents, postal services, local couriers and tracking providers, who need your data to transport, clear, track and deliver your order.

8.3 Payment Providers

Payment gateways, card networks, banks, digital wallet providers and fraud prevention services. The payment providers available are shown at checkout.

8.4 Technology Providers

Hosting, e-commerce platform, cloud storage, email delivery, customer support systems, databases, security, analytics, marketing, error monitoring and content delivery providers. They may only use your data to provide their services to us or where the law allows.

8.5 Professional Advisers

Accountants, auditors, lawyers, insurers, tax advisers and consultants.

8.6 Authorities

Courts, police, customs, tax authorities, consumer protection bodies, data protection regulators and other regulators, where we are legally required to share data or where it is necessary to protect our legal rights.

8.7 Business Transfers

Potential buyers and their advisers in the event of a merger, acquisition, restructuring, financing or sale of assets. Recipients must handle your data appropriately.

9. International Transfers

Because we operate internationally, some personal data may be transferred to or accessed from countries outside the UK and the European Economic Area. The only personal data we transfer to China is the shipping information our suppliers, fulfilment centres and logistics partners need to deliver your order (see section 8.1). Some of our payment and technology providers may also process data outside the UK and EEA. Data protection laws in these countries may be different from those in your country.

China is not covered by a UK or EU adequacy decision. For transfers to China and other countries without an adequacy decision, we use the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or the EU Standard Contractual Clauses, together with transfer risk assessments, confidentiality terms and technical and organisational security measures. Where a country is covered by an adequacy decision, we may rely on that decision.

We share only the shipping data that suppliers and carriers need to deliver your order, and nothing more. You can contact us for more information about these safeguards.

10. Retention Periods

We keep personal data only as long as necessary for the purpose it was collected for, including legal, accounting, tax, fraud prevention and dispute requirements.

Orders, invoices and transactions: up to six years after the end of the relevant financial year, or longer if required by law.
Account information: while your account is active. It may be deleted or anonymised after your account is closed or after a long period of inactivity, unless we need it for another lawful purpose.
Customer support communications: up to three years after the issue is resolved, or longer in case of disputes or claims.
Returns, refunds and chargebacks: up to six years, depending on legal, contractual, accounting and dispute requirements.
Marketing data: until you withdraw consent or unsubscribe, or until it is no longer needed. We may keep a limited suppression record to respect your opt-out.
Technical and security logs: up to 12 months, or longer if needed for fraud, security or legal investigations.
Cookie data: as shown in our cookie banner and settings.

We regularly review the data we hold and delete or anonymise it when it is no longer needed.

11. Data Security

We use measures designed to protect your personal data against unauthorised access, unlawful use, accidental loss, alteration, disclosure or destruction. These include encrypted connections, access controls, password protection, secure payment providers, restricted access for staff and contractors, security monitoring, backups, fraud prevention systems, confidentiality obligations and regular updates.

No system is completely secure. Please use a strong, unique password and tell us immediately if you think your account has been compromised.

12. Your Data Protection Rights

Depending on where you live and the applicable law, you may have the right to:

Be informed about how your personal data is collected and used
Access your personal data and receive a copy
Rectify inaccurate or incomplete data
Erase your data in certain circumstances (this right is not absolute, as some data must be kept by law)
Restrict processing in certain circumstances
Data portability for data you have provided to us, in a machine-readable format, where applicable
Object to processing based on legitimate interests in certain circumstances, and at any time to direct marketing
Withdraw consent where processing is based on consent, without affecting processing carried out before you withdrew it
Rights related to automated decision-making with significant effects. We do not currently make such decisions solely by automated means.

Not every right applies in every case, and we may need to verify your identity. To make a request, email [email protected]. We will respond within the time limits required by law.

13. Complaints

We encourage you to contact us first at [email protected] so we can try to resolve your concern. You also have the right to complain to a data protection authority: the Information Commissioner's Office (ICO) in the UK, the data protection authority in the EEA country where you live, work or where the issue occurred, or the data protection authority in your own country.

14. Children's Privacy

Our store is not intended for people who cannot legally enter into a purchase contract. We do not knowingly collect personal data from children without the permission required by law from a parent or guardian. Orders must be placed by a person with legal capacity or by an authorised parent or guardian. If you believe a child's data has been provided to us without authorisation, please contact us so we can review it and delete it where appropriate.

15. Third-Party Websites

Our website may link to external websites, such as payment providers, social media platforms or couriers. These websites have their own privacy policies, and we are not responsible for them. Please review their policies before sharing your information.

16. Social Media

When you interact with us on social media platforms, your data may be processed by both Mumu Goods and the platform. Platforms may use their own cookies and tracking technologies, which are governed by their own privacy policies and settings.

17. Changes to This Policy

We may update this Privacy Policy to reflect changes to our business, suppliers or service providers, legal requirements, technology or the way we process data. Updates are published on this page with a new "Last Updated" date. Where required, we will give you additional notice or ask for your consent again.

18. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us:

Email: [email protected]
WhatsApp: +44 7308 552343
Website: https://www.mumugoods.com/

Company Name: Migitec Ltd Trading Name: Mumu Goods Company Number: 15267203 Registered Address: 203, 5300 Lakeside, Cheadle, England, SK8 3GP